#JustSwitch

The objective of Vodacom’s #JustSwitch campaign was to get people to switch from their current telco to Vodacom. We needed to position Vodacom as the network that enables consumers to experience the least dropped calls with SA’s First and Best 4G Network.

Part of our brief was to come up with a big, digitally innovative idea. What we came up with was a series of 3 interactive videos that allowed viewers to view 2 sides of the same story, using YouTube annotations. They could simply switch between the 2 sides by clicking on the relevant icon.

​One side showed relatable moments of people battling with their current network, and asked ‘Is This Your Life?’ The other side showed how much better things would be on Vodacom. With the call to action to #JustSwitch.

*If you’d like to see the individual full-length videos, let me know 🙂

This was also part of the #JustSwitch campaign. One of Vodacom’s claims was that they have the fastest mobile internet. These memes were part of a series of 6, made to amplify that message.