Experience
Hi, I’m Sam, an accomplished digital copywriter with 12 years of experience writing for many top local and global brands.
I have extensive experience writing copy for almost all digital mediums including UX, direct and email marketing, web pages, social media, video scripts and more. I’ve also conceptualised and implemented many campaigns across multiple platforms, taking them from ideation phase through to execution, winning some awards along the way.
How I Approach My Projects
I look at challenges and briefs from all possible angles to find the best approach.
I write with empathy for my audience, with a consideration for who they are and their state of mind.
I consider each word I write and the impact it will have on the overall message, and I craft and workshop it until I get it right.
I keep it simple.
Recent Positions Held
Senior copywriter and UX writing lead – Nedbank
Senior copywriter and team lead – Ogilvy and Mather Johannesburg
Who I've Worked With
